Privacy Policy

Reimagine Well™: Privacy Policy
Updated: January 22, 2016

At, we understand that your health is a very personal matter, and we appreciate the trust you place in us to treat your information carefully and responsibly. As part of our commitment to honoring your privacy, Reimagine Well™,LLC ("we" or "us"), the operator of this site, provides this policy ("Privacy policy") to make you aware of the choices you have about the way your information is used and to explain how we guard your information. We hope this policy will help you make informed decisions about sharing information with us. Please review it carefully.

This policy describes how personal information about you may be used and answers the following questions:

  • What information do we collect about you and how do we use it?
  • Will we share your personal information with third parties?
  • What security measures do we take to safeguard your personal information?

We collect information for the following purpose(s):

  • Completing or supporting a program activity to better help a patient, caregiver, or supporter navigate the illness journey from diagnosis to wellbeing
  • Web site and system administration
  • Research, analysis, reporting, and sharing of non-personal information for the purpose of promoting the RW wellness platform and/or group learnings and information that has the potential to improve patient health outcomes

We collect personal and non-personal information. At times this information may be used to customize the content and information you see, fulfill your requests for products or services, improve our services, contact you, and better develop and target patient support services. We also may use your information to pre-fill fields to save you from entering the same information over and over again. By knowing about you, we can deliver more helpful information, programs and tools, and offer you the most relevant services. We collect personally identifiable information about you only when you provide it to us.  

Who has access to the information we collect?

  • Information collected by our Website is used by our organization only.

Types of Information Collected:

Registration Information:

  • There are many aspects of our site that can be utilized as a visitor, but in order to either manage or visit a personal Reimagine Well™ website or make a posting to any public area of the Site (e.g., posting a blog entry or entering a Tip 4 Life), you will need to register. When you register, we will ask for your first and last name, username, date of birth, zip code, country of residence, a valid email address, “I am a” (patient, supporter/caregiver, individual, healthcare professional), what you are “dealing with”, and a password for future access. We use the registration and profile information for the purpose of administering and improving the Site and to deliver the most relevant content and services to you.
  • We suggest that if you prefer to remain anonymous within the Reimagine Well™ community you purposefully choose a username and profile picture that protects your anonymity.
  • We understand that the information posted on Reimagine Well™ websites is often sensitive and intended solely for family/friends and invited community members. Accordingly, we note that any personal information contained on a Reimagine Well™ website will not be visible to third party search engines like Google, Yahoo! and/or MSN. We may use the information on Reimagine Well™ websites for improving our Site and services, but we do not use the information to target advertising.

Special note for parents:

  • This site is a general audience site and not designed or intended to attract children younger than 13. We do not knowingly collect personal information from anyone under the age of 13. If children send questions or comments to the Reimagine Well™ websites and include their name and/or home mailing address as part of their message, the information will be used only to respond to them personally. Providing this type of information is optional, and Reimagine Well™ suggests that children obtain their parents' permission before providing any information online.

Internet Information:  

  • Cookies are unique identifiers that we transfer to your device to enable our systems to recognize your device and to provide personalized features. The Help feature on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Because cookies allow you to take advantage of some of's features, we recommend that you leave them turned on.

Information Requests:

  • When Tips 4 Life and general inquiries are received by e-mail or program submission, the Tip 4 Life, questions and the e-mail address of the sender are stored electronically to allow time for a response to be researched, written, and sent or published. Unless otherwise required by law, Reimagine Well™ will not identify anyone who sends questions or comments to its Website.

Information disclosure to third parties:

  • Third-party websites and applications are web-based technologies that are not exclusively operated or controlled by Reimagine Well™. We know how important it is to keep the information you've entrusted to us confidential. We will not rent or share personal information about you with third parties except to provide you with a product or service you request or under certain circumstances as described below. In all other cases, we will ask for your permission before we disclose your personal information.
  • Reimagine Well™ uses a variety of new technologies and social media tools to communicate and interact with our audiences. Use of some of these applications could result in personally identifiable information (PII) becoming available or accessible to Reimagine Well™, regardless of whether Reimagine Well™ solicits or collects it. The table below lists the websites and applications we use. If any of these sites or applications collects PII, we describe what is collected and how Reimagine Well™ protects the information.



Types of Third-Party Websites and Applications

Third-Party Website and Application


How It Works


AddThis allows you to bookmark and share our content on a variety of social media sites. You do not need to register or provide any personal information. The AddThis service providers collect non-personal data, including aggregate and summary statistics on browsers and usage patterns.

AddThis also uses non-personal data to manage the service efficiently and diagnose server problems. Although AddThis offers some analytics and usage data to RW, these reports do not include any personally identifiable information. The reports are password protected and only available to members of the RW communications and web teams, and other designated staff requiring this information to perform their duties (see AddThis Privacy Policy ).

Facebook has a Facebook page—  The privacy policy for the Facebook page is located on this site.

On the Reimagine Well Facebook page, RW staff posts news and other items of interest to users. If you have a Facebook account or "Like" the Reimagine Well Facebook page, you can post comments or click on the "like" option for individual entries. If you comment or click on the "like" button, personally identifying information will be visible to RW staff and other Facebook site visitors. The amount of visible personal information will depend on your own Facebook privacy settings. You can avoid displaying any personally identifiable information by not creating an account, not posting comments, and not clicking on the "like" options in Facebook.

RW staff does not collect, use, or disclose any information about visitors who comment or "like" the Reimagine Well Facebook page. Facebook collects and reports on non-personally identifiable information about activities on Facebook pages. This information is password-protected and only available to members of the RW communications and web teams, and other designated staff who require this information to perform their duties (see Facebook Privacy Policy ).

Twitter has a Twitter feed.  The privacy policy for the Twitter feed is located on this site.

Reimagine Well uses Twitter to send short messages (up to 140 characters) or "Tweets" to share information about with our audiences and respond to comments and inquiries sent via Twitter. Although users may read the @MyBridge4Life Twitter feed without subscribing to them, users who want to subscribe to (or follow) the @MyBridge4Life twitter feed must create a Twitter account at

To create an account, you must provide some personal information, such as name, user name, password, and email address. You have the option to provide additional personal information including a short biography, location, or a picture. Most information you provide for a Twitter account is available to the public, but you can modify how much of your information is visible by changing your privacy settings at the website.

RW staff members monitor the number of subscribers and respond to comments and queries via Twitter, but the staff never uses the personal information of their Twitter followers. RW does not collect, maintain, disclose, or share any information about people who follow @MyBridge4Life on Twitter (see Twitter Privacy Policy ).


Reimagine Well has a YouTube and Vimeo Channel. The privacy policy for the YouTube and Vimeo Channels can be found on those sites.

Videos on the Reimagine Well YouTube Channel introduce you to many different aspects of the RW Wellness Network and connects you to our research-based information resources (see Privacy Policy ).

To be notified when Reimagine Well adds new videos, users with YouTube and Vimeo accounts can subscribe to the Reimagine Well channel. RW staff members monitor the number of subscribers and may respond to comments and queries on YouTube, but RW does not collect, maintain, disclose, or share any information about people who follow Reimagine Well on YouTube.


Disclosure for legal reasons:

  • We may release personal information to third parties: (1) to comply with valid legal requirements such as a law, regulation, search warrant, subpoena or court order; or (2) in special cases, such as a physical threat to you or others, a threat to homeland security, a threat to our system or network, or cases in which we believe it is reasonably necessary to investigate or prevent harm, fraud, abuse, or illegal conduct. In the event that we are legally compelled to disclose your personal information to a third party, we will make reasonable efforts to notify you unless doing so would violate the law or court order.

Agents, contractors and 3rd parties:

  • Contractors sometimes have access to your personal information in the course of assisting in operating our business and providing products or services to you. These contractors include vendors and suppliers that provide us with technology, services, and/or content for the operation and maintenance of our site. Some of these relationships may be with companies that co-brand portions of their site and services, or that provide services to you on our behalf. Co-branded sites may have their own privacy policies posted on their sites. If you visit a co-branded site, please read the privacy policy that is posted on that site. Access to your personal information by these contractors is limited to the information reasonably necessary for the contractor to perform its limited function. Contractors have an obligation under their contracts with us to keep your information confidential and to comply with our privacy and security policies. Aggregated, non-personal information: We may share aggregated information about you with third parties. This is information that is combined with the non-personal information of other users and does not allow you to be identified or contacted. Depending on the circumstances, we may or may not charge third parties for this aggregated information. We also may not limit the third parties' use of the aggregated information.

Efforts we take to safeguard your personal information:
We are committed to protecting the security of your information through procedures and technology designed for this purpose by taking these steps:

  • We limit access to your personal information to employees having a reasonable need to access this information to provide products and services to you. Employees who misuse information are subject to disciplinary action, including termination.
  • We have physical, technical and procedural safeguards to help protect your personal information.
  • In areas that contain your personal information, or where requests health condition information, we use secure socket layer (SSL) encryption to help protect this information while it is in transit between our servers and your computer.
  • Choose your passwords carefully: Always create a password that's easy for you to remember but difficult for someone else to figure out. Don't use your name, address, phone number, initials, Social Security number, license plate or birthday. Don't use names of your friends, family or pets, company names, common numerical sequences or the word "password."
  • Suggestion: Use a mix of special characters, numbers, and upper- and lowercase letters. Also, remember to change your password frequently and never give your password to anyone.
  • Log out and close your browser: Open browsers invite snoops. When you finish your online session, close your browser to erase any information it may have temporarily stored on your computer. currently has an auto-logout feature that will automatically log you out of your account if there is no activity for a brief period of time.
  • Install antivirus software and spyware protection: Viruses are dangerous. Many viruses are sent as email attachments. They can slip into your system without your knowledge the moment you open the email. Some viruses such as Trojan Horses can capture the contents of your system, including your passwords. Installing up-to-date antivirus software and running it will help thwart these and other unwanted Internet based applications.
  • Spyware is a program or technology that aids in gathering information about a person or organization, often without their knowledge, and includes programs like hijackers and keyloggers. The best way to identify whether or not spyware is installed on your computer is to run and regularly update antispyware programs. Similar to antivirus software, antispyware software identifies and helps you remove spyware.



  • When you download or use Reimagine Well on a mobile device, we may receive information about your location and your mobile device, including a unique identifier for your device. We may use this information to provide you with location-based services, such as advertising, search results, and other personalized content. Most mobile devices allow you to turn off location services. For more information about how to do this, consult with your mobile device “help” or “search”.

Changes in our corporate structure:

  • If all or part of our company is sold, merged or otherwise transferred to another entity, the personal information you have provided at this site may be transferred as part of that transaction. We will take steps to ensure that any personal information that is transferred will not be used or shared in a manner inconsistent with the Privacy Policy under which it was collected.

Changes to this Policy:

  • We may update this Policy. We will notify you about material changes in the way we treat personal information by sending a notice to the email address specified in your account and/or posting a notice on the sign in page. We may also make nonmaterial changes to our Policy that generally will not affect our use of your personal information. If you don't agree with the new policy, you always have the option of closing your account. Please see instructions for closing your account in Settings. Our current policy, identified by its effective date, will be posted on the Site, and you should check it frequently.

Information you can access:

  • You can review and edit your personal information at any time by logging in to your account and reviewing your account settings and profile. You can also delete your account through the settings tab on the website. If you delete your Reimagine Well account, we will mark your account in our database as "Closed," but may retain personal information from your account to troubleshoot problems, prevent fraud, enforce our User Agreement, or take other actions as required or permitted by law.

If you have any questions or concerns about our privacy policy or its implementation, you may contact us at this email address: